TruReach China — Reach the 100% Addressable Audience of Affluent Chinese Travelers

Shanghai Skyline / Luxury China Travel
The Golden Opportunity

STOP WASTING.
START TARGETING.

Reach the world’s highest-spending segment: The Chinese Affluent Traveler. We simplify access to China through complete, integrated marketing services.

Book a Strategy Meeting
Market Precision

Stop Chasing Noise.
Target Growth.

In a population of 1.4 Billion, only 14 Million represent the high-intent segment that drives global economic growth. We focus on this 1% to ensure every impression counts.

Top 1% of population drive growth in Destination, Airlines, Hotels, Luxury & Retail

Economic Impact Driver

120 Million

Annual Outbound Trips

30%

Global Luxury Sales

US$ 60 Billion

Spent Annually

The Affluent Traveler

Top 1% Travelled to the Middle East, Europe, High end destinations or business & first class

Select Segments Above

The Alibaba Ecosystem Advantage

Stage 1: The Foundation

Better Targeting via Exclusive Partnership

Through our exclusive partnership with Fliggy, we unlock deep insights into the affluent 1%. Access granular user profiles combining Travel Intent (Traveler behavior, Destinations, Dates, Class) from Fliggy and Purchase Power (Purchase behavior, Product category) from Taobao.

FliggyTravel Intent Data
TaobaoPurchase Power Data
TruReachChina
Affluent Chinese User Profile
Full Spectrum Services

Our 360° Approach

From initial strategy to full-scale activation, we manage every touchpoint of the affluent Chinese traveler journey.

Strategy

  • Research & Insights
  • Competitive Benchmarking
  • Social Listening
  • Trend Tracking

Creative

  • Localization
  • Cultural Adaptation
  • Content Creation
  • Brand Concept

Media

  • TA-Driven Planning
  • Digital/Offline Media Buying
  • Search Marketing
  • Programmatic Buying

Social

  • WeChat & Douyin
  • Little Red Book (RED)
  • Account Management
  • Ecommerce Integration

PR & Events

  • KOL / KOC Management
  • Influencer Strategy
  • Event Planning
  • Media Relations

Looking for a custom solution?

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Proven Performance

Driving Travel to the
Premier Luxury Destination

By leveraging Alibaba’s proprietary traveler data, we identified and converted high-intent Chinese travelers for one of the world's most iconic luxury hubs. We moved beyond "awareness" to drive measurable search behavior and bookings.

"We didn't just target 'travelers'—we targeted the specific 1% with the pre-existing intent and purchase power."

1M+

Campaign-Attributed Searches

<$0.80

Cost Per Search

1.8x

Higher CTR vs. Benchmarks